China’s Go-Global Partner in Germany
Case Studies
Brand Strategy
By leveraging deep market and cultural insights, we reshape brand positioning to drive the transition from product-centric to value-driven growth. Through a unified visual and verbal identity, we ensure brand consistency and elevate perceived professionalism. An integrated content and social media ecosystem enables continuous, high-quality storytelling, while enhanced private traffic operations and KOC engagement foster stronger user loyalty and higher conversion. Internally, we empower teams with targeted training and cross-functional collaboration to execute brand strategy with precision and impact.
Partner:
Vertical
Residential Energy Storage Systems
Situations
As we pursue global expansion — with the EU as a key target — we face challenges such as low brand recognition in new markets, limited compliance experience (e.g., Germany’s Battery Act), and the absence of localized infrastructure across critical functions like online payments, customer service, and packaging operations.
Solutions
We offer comprehensive consulting services for establishing brands and headquarters in Germany and Europe, empowering Chinese brands to successfully enter and localize in these markets. Our expertise covers localized e-commerce website development, seamless feature integration, and customer experience optimization to ensure competitive brand positioning. Additionally, we provide robust support on product compliance, data privacy, and VAT regulations, while delivering tailored localization advice and operational assistance for crowdfunding platforms, independent online stores, and overseas warehousing.
Results
Brandoo Pro enhanced the company’s go-to-market efficiency, with localized website and packaging compliance solutions driving first-year sales beyond €5 million and reaching €12 million in the second year. Rapid localization and integrated marketing proved to be the key drivers of this revenue growth.
Brand Design
By packaging content around real user scenarios, the product evolves from a simple feature showcase into a lifestyle solution. From the Amazon flagship store to independent websites, social media, and offline packaging, the brand achieves consistent and extendable visual experiences. At the same time, through the use of imagery, interaction, and packaging language, the brand is given a distinct personality that builds emotional connections with users, strengthening brand recall and trust.
Partner:
Vertical
Home & Garden
Situations
As Yoolax continues to expand in the smart home sector, the current Amazon store can no longer accommodate the growing number of SKUs and evolving brand needs. A comprehensive upgrade is urgently needed to support ongoing business growth.
Solutions
By comprehensively upgrading the Amazon flagship store—including optimizing page layout, enriching product presentation formats, and enhancing visual design language—the brand not only elevated its professional image but also significantly improved the user browsing and shopping experience. This created a more engaging and trustworthy online environment, effectively boosting sales conversion.
Results
Through continuous optimization of brand image and user experience, Yoolax has achieved a dual breakthrough in both sales growth and market expansion. This significantly enhanced its competitiveness and innovation in the smart home sector, propelling the brand from relative obscurity to the No.1 position in Amazon’s motorized curtain category within just a few years.
Off-Site Marketing
In helping our client build their presence in the German market from the ground up, off-site marketing played a pivotal role. Centered on long-term brand value, we developed a systematic off-site strategy aligned with the five key stages of the customer journey: awareness, interest, trust, conversion, and retention. This ensured the brand remained consistently visible, perceptible, and trustworthy throughout the entire customer lifecycle.
Partner:
Vertical
3C
Situations
Solutions
To reduce compliance costs, the brand plans to streamline its Amazon distributor accounts and consolidate operational resources, while increasing investment in the German-speaking region as a core market. At the same time, it aims to strengthen brand influence through localized content and professional engagement—such as optimized copywriting, video content, KOL collaborations, and participation in local photography equipment exhibitions in Germany. In addition, the brand is actively expanding local sales channels and exploring an “equipment service” model, offering integrated leasing and service solutions to reach B2B clients in the DACH region, thereby boosting both market penetration and profitability.
Results
We successfully built a full-lifecycle marketing system for our client—covering brand identity development, user awareness building, customer experience optimization, and private traffic operations—while embedding a long-term value proposition centered on sustainability. Through systematic strategic planning and localized execution, we supported the client in achieving brand establishment and business breakthroughs from the ground up in the German market, laying a solid foundation for sustained growth.
Brand Loyalty
In the highly commoditized wig market, UNICE must build brand loyalty to achieve long-term growth. By clearly communicating the brand proposition, optimizing customer experience, developing private domain relationships, and consistently delivering valuable content, the brand can gradually shift from transactional interactions to emotional connections, transforming customers into passionate brand advocates.
Partner:
Vertical
Wig
Situations
Solutions
Yuanling, Co-Founder of Brandoo Pro and former Public Relations Director at Ogilvy as well as Head of Google’s Direct Client Division, leveraged his extensive global branding experience to conduct a “Brand 0-to-1” workshop for UNICE’s three core teams—Operations, Advertising, and KOL Management—comprising 20 members in total. The workshop focused on brand positioning, user communication, and campaign execution, comprehensively enhancing the teams’ brand mindset. This initiative helped shift the company from a traffic-driven approach toward sustainable brand building, laying a solid foundation for key strategic decisions.
Results
UNICE’s three core teams have developed a deeper understanding of the brand, successfully integrating its values into their daily work. This has significantly improved collaboration efficiency and fostered a unified effort to advance brand building.
In early 2023, UNICE graduated from Google’s Direct Client Division to the Key Account Division, marking official recognition from Google of the brand’s strengthened market presence.
